scUber Case Study
Tourism & Events Queensland & Uber Initiative
One of Avid Edge's happy clients, Tourism and Events Queensland recently launched scUber, a ground-breaking new global tourism campaign promoting the Great Barrier Reef, and Avid Edge was thrilled to be a part of the amazing initiative supplying custom branded jackets, polos, caps, and lanyards, as well as eco-friendly promotional products including reusable water bottles and boxed water cartons.
In a unique partnership with rideshare giant, Uber, a ride in the scUber submarine allowed travellers to go beyond the limits of conventional diving to explore the Great Barrier Reef at depths of up to 30 metres, with 180-degree views, and all without getting wet. The ScUber is battery powered, meaning it does not damage the coral it explores, and also features two GoPros which provide a window into the underwater ecosystem, putting together 'Reef tracks'. The footage supports reef research and monitoring and essentially creates a map of the reef which spans more than 2,300 kilometres.
With this tourism venture Tourism and Events Queensland, Uber and Citizens of the Great Barrier Reef hoped to raise awareness and stimulate tourism to the world’s largest ecosystem, so that more Australians become passionate about protecting and conserving the Reef for generations to come.
Uber donated $100,000 to Citizens of the Great Barrier Reef to help support their Reef conservation programs and will donate the equivalent value of every scUber ride taken to this important organisation.
Paynters Case Study
Transition to new-look Paynters brand
Avid Edge partnered with the rebranded Paynters, helping the company transition from Paynter Dixon to the new brand seamlessly. We supplied all staff with new uniforms including corporate caps and polos and workwear shirts, vests and hard hats, and also produced promotional merchandise to build awareness of the new-look brand including supply of keep cups, usb's and associated marketing material ie., pull-up banners.
"The most reliable Merch guys in the business! The team have recently been involved with our Companies rebrand & we couldn't be happier. They ensured that our transition was seamless, with expert knowledge, quality merch and trusted advice. Thanks AE!" Kate Nissen, Marketing & Communications Manager, Paynters
Paynters has over 60 years of proven experience delivering high quality full-scope building projects from start to finish. Paynters has been awarded Queensland Master Builders awards on numerous projects, regularly taking out regional and state categories. They have a proven ability to inject innovative creativity in order to deliver successful building projects in market sectors such as Health, Residential Aged Care, Social Housing, Education, Insurance, Hospitality, Industrial and more, and they continue to shape the growth and development of Queensland’s Residential Aged Care, Government and Insurance sectors.
MPC Kinetic Case Study
In August 2018 a group of people from various MPC Kinetic projects cycled from Brisbane to Birdsville - a distance of 1,645kms - in a fundraising effort to raise much needed financial assistance for health education and promotion in remote indigenous communities around Australia.
With their inspiring feat MPC Kinetic successfully raised over $290,000 for their chosen charity Red Dust, all of which went towards the charity's efforts to #BreakTheCycle and reduce chronic disease in underprivileged, remote indigenous communities.
Working with the MPC Kinetic and Red Dust marketing teams, Avid Edge (in partnership with Brisbane based sports clothing manufacturer Scody) contributed towards the cost of kitting out the cyclists in fully sublimated cycling jerseys and jackets, and also supplied safety signage and custom branded shirts, caps and hoodies for the supporters, in addition to a financial donation to show our support of this very worthy cause.
Tourism Queensland Case Study
'It's Live' Bucket Hats
Working with the Tourism & Events Queensland marketing team, Avid Edge supplied slip-slop-slap worthy bucket hats for Queenslander's to wear at all manner of outdoor events promoted by the organisation, complete with fabric custom colour-matched to the TEQ corporate teal hue and bold 'It's Live!' logo front and centre.
It's Live! in Queensland is an events marketing platform developed by TEQ to promote the world's best destination-focused events calendar. First launched in 2014, it generated an estimated $380 million in direct spending across Queensland and more than 1.7 million visitor nights.
In the first two months following the It's Live! launch, the ground-breaking events calendar was downloaded 3,678 times, TEQ's event landing page had 33,589 views by 28,649 visitors, and the initiative increased views of event-related content on Queensland.com by 200%.
Tourism Queensland Case Study
Commonwealth Games Staff Uniforms
Tourism & Events Queensland, statutory body of the Queensland Government and major partner of the Gold Coast 2018 Commonwealth Games (GC2018), engaged Avid Edge to supply their official staff uniforms for the Games, which will be the most significant major sporting event to take place in Australia this decade.
Set for 4-15 April, GC2018 will welcome more than 6,600 athletes and team officials from 71 Commonwealth nations and territories to the Gold Coast and event cities Brisbane, Cairns and Townsville. GC2018 will feature the largest integrated sports program in Commonwealth Games history, comprising 18 sports and seven para-sports.
During the Games, athletes, officials and spectators alike will share in the ultimate celebration of sport, entertainment and culture, and their presence will provide Queensland with the opportunity to leverage substantial tourism value.
Haymans / MMEM Case Study
Electrical and data supply companies Haymans and MMEM called on the expertise of Avid Edge's in-house design and print management teams to design, print, pack and distribute a range of marketing collateral including double-sided full colour flyers and full colour corflute posters, for use in their recent 'Legendary' promotion.
With highly coveted prizes including tickets to the first match of the 2017 Rugby League World Cup and a day at the Ladbrokes Cox Plate horse racing event, the 'Legendary' promotion was a large scale project with over 22 stores across Queensland participating. In addition to Haymans and MMEM, the 'Legendary' competition was proudly sponsored by Prysmian Group, Gerard Lighting, Pierlite/Sylvania, Crompton/Diginet, Clipsal and Schneider Electric.
Cystic Fibrosis Queensland Case Study
As a Silver Sponsor for the 2017 Noosa Triathlon, Cystic Fibrosis Queensland enlisted the help of Avid Edge to design and print a range of promotional merchandise and uniforms, some of which athletes wore in the race and some that were sold on the day; helping CFQ raise over $46,000 on behalf of the charity.
Cystic Fibrosis Queensland is a not-for-profit organisation that supports an increasing number of people with CF and their families through practical support and educational programs. In conjunction with other CF state and territory organisations, as well as Cystic Fibrosis Australia, Cystic Fibrosis Queensland advocates for those with CF and assists with fundraising for research and clinical improvement programs.
In addition to the visors and singlets worn by triathlon competitors, Avid Edge supplied Cystic Fibrosis Queensland with branded stubby coolers, t-shirts, and custom designed rashies that were printed using a specialised ink suited to printing on the stretchy material.
Sparrow Early Learning Case Study
In conjunction with their upcoming national conference, Sparrow Early Learning commissioned Avid Edge to develop take home packs for each conference attendee, including branded sunglasses and fidget spinners.
With 34 centres across Queensland and Victoria and a rapidly expanding network, Sparrow Early Learning is fast becoming one of Australia's leading early education and care providers. Each Sparrow centre is a focal point within its local community, and the Educators and Leadership Team at Sparrow are dedicated and highly experienced with a passion for providing positive outcomes for all children in their care.
Avid Edge is also proud to be the primary supplier of student and staff uniforms to Sparrow Early Learning, including infant and kids tees, kids buckets hats and water bottles, as well as staff shirts, polos, bucket hats, and winter attire including hoodies, vests, and jackets.
Clipsal by Schneider Electric Case Study
To celebrate the launch of their next generation Clipsal Iconic™ range of slim, sleek and customisable wall switches and sockets, Clipsal by Schneider Electric commissioned Avid Edge to design and manufacture fully sublimated polo shirts for their Australian sales staff.
This ultra modern electrical accessories range is the result of more than 76,000 hours of R&D and represents the largest product launch for Clipsal and Schneider Electric in the history of their partnership. Clipsal Iconic™ recently won a coveted Gold Good Design Award, with the commenting that it was “Beautiful, considered design from every perspective. This is a great example of what professional design can bring to a crowded market segment.” The Good Design Awards reward the best new products and services in the Australian market, as well as excellence in architectural, digital and communication design.
Avid Edge partnered with the Clipsal/Schneider Electric sales teams Australia wide to promote this exciting new range, with all sales staff proudly sporting their sublimated polos both in-store and at industry events including the official Clipsal Iconic™ range launch.
QGC Case Study
QGC staff can now break a sweat safely thanks to an initiative introduced by the company's management and the Avid Edge Team.
In response to statements from workers stationed on-site at the Chinchilla, Wandoan, and Gladstone temporary accommodation camps, where there are few (if any) street lights, QGC management worked with Avid Edge to produce lightweight LED flashing armbands for staff to use as a safety measure to increase visibility and awareness for joggers, runners, and even walkers who take to the streets for their nightly exercise.
The branded armbands are a simple but effective way for staff to stay fit and safe while in and around the workplace; a cause that QGC takes very seriously. The Queensland company believes that a safe and secure working environment is fundamental to business success and seeks to protect their personnel, physical assets, community and the environment from harm.
QGC is a leading natural gas explorer and producer focused on establishing the world's first project to convert gas from coal seams to liquified natural gas (Queensland Curtis LNG). QCLNG involves the expansion of QGC's gas production in the Surat Basin of southern Queensland, construction of a 540km underground pipeline to Gladstone and the building of a plant to liquefy the gas on Curtis Island, near Gladstone.